Adevinta
Empowering Adevinta's Central Product Team to Lead Innovation
Client & Challenge
Adevinta, a prominent player in the European online classifieds market, has experienced significant growth through a series of acquisitions. While this expansion strategy has propelled Adevinta to a leadership position, it also resulted in a complex organizational structure, with multiple innovation teams operating independently across various markets. This decentralized approach led to inefficiencies, with different teams often working on similar solutions, duplicating efforts and resources.
The dispersed nature of innovation efforts posed several challenges:
- Fragmented Innovation: Adevinta’s growth through acquisitions led to multiple innovation teams working on similar solutions, causing inefficiencies.
- Need for Centralization: This fragmentation highlighted the need for centralized innovation to avoid redundancy and streamline development.
- Marketplaces Unaware of Central Product team Scope: The lack of clarity about central teams capabilities presented a challenge in aligning efforts and maximizing its potential.
- User Experience Challenges: Marketplaces faced difficulties in providing modern search and discovery experiences, impacting user satisfaction and potentially hindering business growth.
Adevinta recognized the need to streamline its innovation processes, foster collaboration, and establish a more centralized approach to product development. This would enable them to leverage their collective expertise, accelerate innovation, and deliver a more consistent and valuable experience to their users across all markets.
In essence, the challenge was to empower the central product team to navigate this fragmented innovation landscape, establishing their role as a unifying force that could drive efficiency, collaboration, and strategic alignment on innovation across markets
Borg Consulting partnered with Adevinta’s central data products team to develop a clear strategy and roadmap for centralized innovation. This involved:
- Establishing a North Star: Defining a clear vision and objectives for the team’s innovation efforts, enabling them to prioritize key use cases and align the team towards a common objective.
- Defining Metrics: Setting measurable goals to track progress and success, creating clarity and focus.
- Positioning: Through workshops, interviews, and mockup development we ensured alignment and buy-in from stakeholders across different markets.
- Key Solution Identification: Pinpointing high-impact solutions for the team.
- Mockup Development: Creating visual representations of potential innovations to generate excitement and alignment across markets.
- State-of-the-Art Technology: Utilizing cutting-edge technology, such as image recognition and personalized recommendations, to drive innovation.
Process
- Ideation workshops with the central product team.
- Interviews with product team leadership across markets.
- Collaborative workshops to refine positioning.
- Prioritisation of use cases with central product leadership.
- Development of mockups showcasing potential innovations.
- Further interviews to test and validate the emerging strategy.
- Final presentation and report to Adevinta’s senior leadership.
By streamlining innovation and fostering collaboration, Borg Consulting helped Adevinta unlock greater efficiency and effectiveness in their product development efforts. This positioned Adevinta to maintain its leadership position in the European classifieds market and deliver enhanced value to its users.
Centralized Innovation Strategy
A clear, actionable plan for centralized innovation that addressed Adevinta’s specific needs and challenges.
Alignment other teams
Greater alignment and collaboration across markets, leading to more efficient and effective innovation efforts.
Optimized Team Structure
We allocated team members (~20 FTE) across four key propositions, ensuring efficient resource utilization and focused execution
State-of-the-Art Solutions
A focus on developing and implementing cutting-edge solutions that leverage the latest technologies.
Client Recognition
Adevinta recognized Borg Consulting’s strategic work as “best in class.”
Contact us to learn how we can help your business harness the power of data and AI to drive innovation and achieve tangible results.
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